TRANSFORMING FOOTBALL WORLDWIDE: UNITING GLOBAL CLUBS THROUGH INNOVATION AND FAN ENGAGEMENT TECHNOLOGIES.
GLOBAL FOOTBALL GROUPS
In recent years, football has witnessed a seismic shift as global football groups have begun transforming the sport with multi-club ownership models. Organisations such as the City Football Group (CFG) of the Emirates and Saudi Arabia’s Public Investment Fund (PIF) are spearheading this revolution, reshaping the game through innovation, global outreach, and enhanced fan engagement.

The Rise of Multi-Club Ownership
Football groups now operate across multiple continents, creating global networks of clubs under one umbrella. CFG, for example, manages an impressive 13 clubs spanning five continents, including Manchester City FC, New York City FC, and Melbourne City FC. Similarly, PIF has made strategic investments in prominent clubs like Newcastle United and leading Saudi teams such as Al Nassr.
This model allows organisations to share resources, exchange expertise, and capitalise on collective branding while connecting diverse fan bases worldwide. It’s a game-changing strategy that enhances the sport’s global appeal and drives financial growth for the clubs involved.