COCA COLA USE OUTDOOR SPORTS SIMULATOR FOR INTERNATIONAL GOTHIA YOUTH CUP, IN SWEDEN.
Gothia Cup is the world’s largest international youth football tournament. Each year around 1,700 teams from 80 nations, take part and play 4,500 games on 110 pitches. Coca Cola sponsored the Outdoor Sports Football Simulator to entertain players and fans alike,
whilst attending the international event. The Sports Simulator was used to its full potential entertaining over 50,000 people at the Ullevi Stadium, Gothenburg. Coca Cola saw huge benifit’s due to being able to apply their corporate branding within the Football Simulator including: Coca Cola Stadium Banners, Cans, Bottles and Sponsored Shirts. Providing an experience for all participants around the world regardless of colour, gender or religion.