BMW DUBAI BRINGS THE EUROPEAN TOUR GOLF TOURNAMENTS INTO THEIR DUBAI SHOWROOM.
BMW continually invest a great deal in marketing their famous car brand, to the golfing community around the world. Focuing a great deal on the Arabian market place, where the European Golf Tour hosts several major tournaments, on a regular basis. Namely at Abu Dhabi, Emirates, Doha, Jumeriah and Riffa Views golf courses. To gain maximum exposure to spectators there is normally the latest BMW, offered as a prize for a hole in one at the signature hole. This generates a huge exposure for the brand; the main dealership in Dubai is able to drive this further home. By offering the golfing community the ability to try out the same golfing holes, inside their showroom, on the Surround Golf Simulator. Whilst in the dealership the sales staff are able to offer golfers, test drives of the same latest models, this quickly generates increased car sales for the dealership.