MAXIMISING PARTNERSHIP BETWEEN CHIVAS AND MANCHESTER UNITED FOOTBALL CLUB.
Chivas is the official Spirits partner of Manchester United, Chivas believes in the power of blending in life, as well as in Scotch. In bringing people together to create a greater
whole – which is why Chivas is proud to be the global spirits partner of Manchester United. Increasing their marketing exposure; with the Chivas Regal Roadshow using the Premium Sports Simulator. So Chivas scotch whisky clients are being treated to a superb experience, by playing on over 30 different football game challenges. Brand Engagement is achieved by embedding the high quality graphical media of both Chivas and Manchester United, into the Old Trafford Stadium. On to adverting hoardings, pitch signage, flags, plasma screens,
so by enhancing both brands reputation even further, whilst maximising their partnership.