SPORTS RETAIL STORE
Updated: Sep 8, 2020
Sports Retail Stores are generally located within town centres, or out of town shopping malls. Stores are designed by professionals to ensure that the most popular local sports labels are offered for men, women, boys and girls. Retail Stores offer a wide range of branded sports clothing and footwear, for the most popular sports played and supported within the local region. Cosmetically, stores look very attractive; appealing to both sexes and a wide range of age groups. Youth will often visit many different sports retail stores and buy different branded products, until they become hooked on a specific retailer and brand(s). Buying decisions will be influenced by sporting heroes / heroines, latest trends, friend’s advice, cosmetic appearance, discounts and general mood. In the first years of sports brand purchasing, there can be a randomness in the buying decision. However, once customers have decided on a preferred brand or team, they a likely to stay loyal for life, which has
major financial benefits, for the Sports Retailer.